Senior Product Marketing Manager at Consensys | Remote Web3 Marketing Career Opportunity

 

Product marketing plays a critical role in transforming innovative technology into products that users understand, adopt, and trust. In the rapidly evolving Web3 industry, successful product marketers bridge the gap between engineering, product development, and customers by creating compelling narratives, leading product launches, and driving user growth.

Consensys is hiring a Senior Product Marketing Manager to help shape the go-to-market strategy for MetaMask Trading. This remote opportunity is ideal for experienced product marketers with backgrounds in fintech, cryptocurrency, or high-growth technology companies who are passionate about blockchain innovation and decentralized finance.

The role offers a competitive US salary range of $146,000–$220,000 per year, with additional compensation potentially including bonuses, equity, and location-based adjustments.

About Consensys

Consensys is one of the world's leading blockchain software companies and a pioneer in the Web3 ecosystem. Founded by Joe Lubin, one of Ethereum's co-founders, the company develops industry-leading products including MetaMask, one of the world's most widely used crypto wallets, and Linea, an Ethereum Layer 2 scaling solution.

With a globally distributed workforce of engineers, product managers, designers, researchers, and blockchain specialists, Consensys is building infrastructure that enables developers, businesses, and individuals to participate in the decentralized internet.

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About the Role

As a Senior Product Marketing Manager, you'll lead go-to-market (GTM) initiatives for MetaMask Trading features, helping millions of users discover, adopt, and benefit from new trading capabilities.

You'll collaborate across product, engineering, growth, communications, business development, analytics, and customer support teams to ensure every product launch is strategically planned, successfully executed, and continuously optimized.

This position combines strategic marketing, customer research, storytelling, and data-driven decision-making within one of the most recognized brands in the blockchain industry.

Key Responsibilities

Develop Go-to-Market Strategy

You'll own the end-to-end GTM strategy for MetaMask Trading features by:

• Developing launch strategies.
• Identifying target audiences.
• Positioning new features.
• Creating messaging frameworks.
• Coordinating successful product releases.

Your work will help maximize product adoption across global markets.

Collaborate with Product Teams

Working closely with Product Managers and engineering teams, you'll:

• Provide market insights.
• Analyze customer behavior.
• Influence roadmap priorities.
• Identify emerging opportunities.
• Ensure product development aligns with customer needs.

Lead Product Launches

You'll manage every stage of product launches, including:

• Launch planning.
• Internal coordination.
• Customer communications.
• Campaign execution.
• Performance measurement.
• Post-launch optimization.

You'll also oversee lifecycle marketing initiatives that improve user activation, engagement, and retention.

Partner Across Multiple Teams

Success in this role requires close collaboration with:

• Growth Marketing.
• Brand Marketing.
• Communications.
• Business Development.
• Customer Support.
• Data and Analytics teams.

Together, you'll create integrated campaigns that support MetaMask's long-term growth.

Use Data to Improve Performance

You'll continuously analyze:

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• Customer behavior.
• Product adoption.
• User engagement.
• Marketing performance.
• Growth metrics.
• Customer feedback.

These insights will guide future product marketing strategies and improve business outcomes.

Support Community Education

You'll help strengthen MetaMask's reputation by supporting:

• Educational content.
• Community initiatives.
• Influencer campaigns.
• User awareness programs.
• Web3 ecosystem engagement.

Building trust and educating users remains a key part of MetaMask's global growth strategy.

Required Qualifications

Successful candidates should generally possess:

• 6–8+ years of product marketing experience.
• Experience working in fintech, cryptocurrency, or high-growth technology companies.
• Proven success leading complex product launches.
• Strong strategic planning skills.
• Exceptional storytelling and communication abilities.
• Experience translating technical concepts into customer-friendly messaging.
• Strong analytical mindset with experience using data to guide decisions.
• Excellent cross-functional leadership and project management skills.
• Willingness to complete employment, education, and criminal background checks.

Preferred Qualifications

Candidates with the following experience will have an advantage:

• Go-to-market experience for perpetual futures (perps) trading products.
• Experience marketing prediction market platforms.
• Experience supporting Asian markets.
• Knowledge of decentralized finance (DeFi).
• Strong understanding of blockchain technology.
• Familiarity with cryptocurrency trading products.
• Global product marketing experience.

Compensation and Benefits

Consensys offers a competitive compensation package that includes:

• US base salary ranging from $146,000 to $220,000 annually.
• Performance bonus opportunities.
• Equity awards (where applicable).
• Location-adjusted compensation for international employees.
• Flexible remote work environment.
• Career development opportunities.
• Collaborative global team.
• Opportunity to work on industry-leading Web3 products.

Additional benefits may vary depending on country and employment location.

Career Growth Opportunities

Professionals who excel in this position may advance into leadership roles such as:

• Director of Product Marketing.
• Head of Product Marketing.
• VP of Marketing.
• Growth Director.
• Chief Marketing Officer (CMO).
• Product Strategy Executive.

Experience marketing products like MetaMask is highly respected across the blockchain, fintech, SaaS, and technology industries.

Why Join Consensys?

Working at Consensys provides the opportunity to:

• Help shape the future of Web3 adoption.
• Market one of the world's most widely used crypto wallets.
• Collaborate with world-class blockchain professionals.
• Lead high-impact global product launches.
• Influence millions of users across the decentralized ecosystem.
• Build your career with one of the industry's most recognized blockchain companies.

If you're passionate about blockchain innovation, product storytelling, and customer growth, this position offers an exciting opportunity to contribute to the next generation of the internet.

How to Apply

Interested candidates should submit their applications through the official Consensys careers website.

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Master in-demand skills with expert-led courses on Programming, AI, Data Science, Business, Finance, Marketing, Design and thousands more.

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Application Link:

Before applying, update your resume to emphasize your experience in product marketing, go-to-market strategy, product launches, growth marketing, lifecycle campaigns, analytics, and cross-functional leadership. Including measurable achievements—such as successful product launches, user growth, or improved adoption metrics—can strengthen your application.

Final Thoughts

The Senior Product Marketing Manager role at Consensys is an outstanding opportunity for experienced marketing professionals who want to shape the future of Web3 through one of the industry's most influential products.

If you have experience leading product launches, building compelling marketing strategies, and driving user growth in fintech or crypto, this remote position offers excellent compensation, meaningful career progression, and the chance to contribute to the continued success of MetaMask and the broader Ethereum ecosystem.