Social Media Growth Lead (DeFi) at Gyld Finance | Remote Web3 Marketing Job
As decentralized finance (DeFi) continues to attract institutional investors and crypto-native users, projects need experienced marketing professionals who can build thriving communities, create engaging content, and drive sustainable growth across social platforms. Strong social media leadership has become a key competitive advantage for blockchain startups looking to expand their reach and increase user adoption.
Gyld Finance is hiring a Social Media Growth Lead (DeFi) for a full-time remote position. This opportunity is ideal for professionals with experience in crypto marketing, community building, content strategy, and social media growth who are passionate about decentralized finance and the future of digital assets.
About Gyld Finance
Gyld Finance is building infrastructure that provides institutional investors with regulated, transparent, and liquid access to digital asset yield. The platform combines off-chain exchange technology with on-chain tokenized assets to bridge traditional finance and blockchain while emphasizing compliance, security, and transparency.
By creating solutions that connect institutional capital with decentralized finance, Gyld Finance is helping accelerate mainstream adoption of blockchain-powered financial products.
About the Role
As the Social Media Growth Lead, you'll own Gyld Finance's social media strategy and help establish the company's voice across the global Web3 ecosystem.
You'll create high-quality content, engage with the crypto community, monitor industry trends, collaborate with internal teams, and execute campaigns that increase brand awareness, community engagement, and user growth. This role requires both strategic thinking and hands-on execution in a fast-moving startup environment.
Key Responsibilities
Develop Social Media Strategy
Your primary responsibilities include:
- Building and executing social media strategies.
- Growing online communities.
- Increasing brand visibility.
- Driving audience engagement.
- Supporting product launches and campaigns.
Create High-Quality Content
You'll produce engaging content for platforms such as:
- X (Twitter)
- Telegram
- Discord
- Other Web3 community channels
Content should simplify complex DeFi concepts while keeping the community informed and engaged.
Grow the Community
A major part of the role involves:
- Engaging with users daily.
- Responding to community feedback.
- Managing discussions.
- Supporting ambassador and influencer initiatives.
- Building long-term relationships with crypto communities.
Collaborate Across Teams
You'll work closely with:
- Product teams.
- Business development.
- Designers.
- Engineers.
- Leadership.
This collaboration ensures marketing efforts accurately communicate new features, partnerships, and ecosystem developments.
Measure Performance
You'll continuously improve campaigns by:
- Tracking engagement metrics.
- Monitoring follower growth.
- Analyzing campaign performance.
- Identifying new growth opportunities.
- Optimizing content based on data.
Required Qualifications
Successful candidates should generally possess:
- Experience managing social media for crypto, blockchain, or DeFi projects.
- Excellent written English communication skills.
- Deep understanding of DeFi and Web3 ecosystems.
- Strong storytelling abilities.
- Experience building online communities.
- Familiarity with Crypto Twitter (X) and blockchain culture.
- Ability to work independently in a remote environment.
Preferred Skills
Candidates with the following experience may have a competitive advantage:
- Community management.
- Growth marketing.
- Influencer partnerships.
- Content marketing.
- Analytics and reporting.
- Meme marketing.
- Campaign management.
- Brand strategy.
Experience promoting blockchain protocols or financial products is highly valuable.
Benefits
Working at Gyld Finance offers several advantages, including:
- Fully remote work.
- Opportunity to shape the marketing strategy of an innovative DeFi platform.
- Exposure to institutional blockchain products.
- Fast-paced startup environment.
- Career growth within the Web3 industry.
- Collaboration with experienced blockchain professionals.
Career Growth Opportunities
Professionals who excel in this position may advance into roles such as:
- Head of Marketing.
- Growth Marketing Manager.
- Community Lead.
- Marketing Director.
- Chief Marketing Officer (CMO).
- Web3 Growth Strategist.
As blockchain adoption continues to expand, experienced crypto marketers remain in high demand across exchanges, DeFi protocols, infrastructure providers, and Web3 startups.
Why Join Gyld Finance?
Joining Gyld Finance gives you the opportunity to:
- Help grow a next-generation DeFi platform.
- Work at the intersection of traditional finance and blockchain.
- Build communities around innovative financial products.
- Collaborate with experienced crypto professionals.
- Influence brand strategy from an early stage.
- Advance your career in one of the fastest-growing sectors of technology.
How to Apply
Interested candidates can submit their applications through the official Cryptocurrency Jobs listing.
Application Link:
Before applying, update your resume and portfolio to highlight your experience managing social media accounts, growing online communities, executing marketing campaigns, and creating engaging content for crypto or Web3 audiences. Include measurable achievements such as follower growth, engagement rates, campaign performance, or successful product launches.
Final Thoughts
The Social Media Growth Lead (DeFi) role at Gyld Finance is an excellent opportunity for marketing professionals who are passionate about cryptocurrency, decentralized finance, and community building.
If you have experience creating compelling content, growing social channels, and engaging Web3 communities, this remote position offers the chance to make a meaningful impact while helping shape the future of institutional DeFi.
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