Field Marketing Manager at Brandwatch | Remote B2B Demand Generation Career Opportunity

Field marketing has become one of the most important drivers of B2B growth, connecting marketing strategies directly to sales pipeline and revenue generation. By combining demand generation, events, content marketing, and account-based marketing (ABM), field marketers help businesses build stronger customer relationships and accelerate business growth.

Brandwatch, part of Cision, is hiring a Field Marketing Manager for a remote position supporting the EMEA region. This opportunity is ideal for experienced B2B marketers with expertise in demand generation, event marketing, campaign execution, and sales alignment who are looking to grow their careers with a global leader in consumer intelligence and communications technology.

About Brandwatch

Brandwatch is one of the world's leading consumer intelligence and social media management platforms. As part of Cision, the company helps organizations monitor conversations, understand consumer behavior, manage social media, and measure brand performance through advanced analytics and AI-powered insights.

Serving thousands of businesses worldwide, Brandwatch empowers marketing, communications, and customer experience teams to make smarter, data-driven decisions while building meaningful relationships with their audiences.

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About the Role

As a Field Marketing Manager, you'll be responsible for planning and executing integrated demand generation campaigns that create qualified sales opportunities across the EMEA region.

Working closely with Sales, Product Marketing, Content, and other cross-functional teams, you'll manage trade events, webinars, digital campaigns, and account-based marketing initiatives that drive pipeline creation and revenue growth.

This role combines strategic planning with hands-on campaign execution, making it ideal for professionals who enjoy both creativity and measurable business impact.

Key Responsibilities

Lead Demand Generation Campaigns

Your primary responsibilities include:

• Developing integrated marketing campaigns.
• Driving qualified lead generation.
• Supporting pipeline creation.
• Aligning campaigns with revenue goals.
• Managing campaign performance from planning through execution.

Execute Field Marketing Programs

You'll organize and coordinate various marketing initiatives, including:

• Industry conferences.
• Trade shows.
• Customer events.
• Webinars.
• Virtual events.
• Regional marketing programs.

These activities help strengthen Brandwatch's presence while generating high-quality opportunities for the sales team.

Collaborate with Sales Teams

You'll work closely with EMEA sales teams to:

• Align marketing activities with sales priorities.
• Identify target accounts.
• Improve campaign effectiveness.
• Support account-based marketing initiatives.
• Increase conversion from leads to customers.

Strong communication between marketing and sales will be essential to achieving growth objectives.

Develop Content and Messaging

The role also involves:

• Planning campaign messaging.
• Coordinating marketing content.
• Supporting product positioning.
• Creating audience-focused communications.
• Ensuring consistent brand messaging across channels.

Measure Campaign Performance

You'll regularly analyze:

• Marketing-qualified leads (MQLs).
• Pipeline contribution.
• Campaign ROI.
• Event performance.
• Revenue impact.
• Customer engagement metrics.

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These insights will help optimize future campaigns and improve overall marketing effectiveness.

Required Qualifications

Successful candidates should generally possess:

• Experience in B2B marketing or demand generation.
• Knowledge of field marketing and event management.
• Strong project management skills.
• Excellent communication and presentation abilities.
• Experience collaborating with sales teams.
• Ability to manage multiple campaigns simultaneously.
• Strong organizational and analytical skills.
• A proactive, hands-on approach to marketing execution.

Preferred Skills

Candidates with the following experience will have a competitive advantage:

• Demand generation.
• Account-Based Marketing (ABM).
• Event marketing.
• Content strategy.
• Marketing automation platforms.
• CRM systems.
• B2B SaaS marketing.
• Campaign analytics.
• Pipeline reporting.

Experience supporting enterprise sales teams or working in technology companies is also highly valuable.

Benefits

Brandwatch and Cision provide a comprehensive employee benefits package that may include:

• Flexible remote working.
• Professional development opportunities.
• Collaborative international team.
• Career advancement pathways.
• Health and wellness benefits (location dependent).
• Supportive and inclusive company culture.
• Opportunities to work on global marketing campaigns.

Career Growth Opportunities

Professionals who succeed in this position may advance into roles such as:

• Senior Field Marketing Manager.
• Regional Marketing Manager.
• Head of Demand Generation.
• Marketing Director.
• Global Field Marketing Lead.
• VP of Marketing.

Experience leading demand generation for international SaaS businesses is highly valued across software, technology, cybersecurity, AI, and enterprise solution providers.

Why Join Brandwatch?

Working at Brandwatch offers the opportunity to:

• Join a globally recognized marketing technology company.
• Collaborate with experienced professionals across international markets.
• Lead impactful demand generation campaigns.
• Build expertise in B2B SaaS marketing.
• Influence pipeline growth and business performance.
• Work within an innovative and supportive remote-first culture.

🎓 Invest in Your Future

Master in-demand skills with expert-led courses on Programming, AI, Data Science, Business, Finance, Marketing, Design and thousands more.

🚀 Explore Udemy Courses

✔ Learn at your own pace  |  ✔ Lifetime access  |  ✔ Certificates of completion

How to Apply

Interested candidates can apply through the official Brandwatch careers portal or the Remote OK listing.

Application Link:

Before applying, update your resume to highlight your experience with B2B marketing, demand generation, event planning, lead generation, marketing automation, campaign analytics, and collaboration with sales teams. Include measurable achievements such as pipeline growth, qualified leads generated, campaign ROI, or revenue contribution to strengthen your application.

Final Thoughts

The Field Marketing Manager position at Brandwatch is an outstanding opportunity for experienced marketing professionals who enjoy creating integrated campaigns that directly impact business growth.

If you have experience in demand generation, event marketing, B2B SaaS, and sales collaboration, this remote role offers the opportunity to work with a global technology leader while helping drive pipeline growth and customer engagement across the EMEA region.