Product Growth Marketer at Happily | Remote SaaS Marketing Career Opportunity
Product-led growth has become one of the most effective strategies for scaling Software-as-a-Service (SaaS) businesses. Companies need marketers who can combine content, SEO, lifecycle marketing, analytics, and customer insights to attract users, improve product adoption, and increase long-term retention.
Happily is hiring a Product Growth Marketer to support the growth of Arrived, its event registration and on-site check-in platform. This fully remote position is open to candidates worldwide and is ideal for marketers with experience in SaaS, growth marketing, content strategy, SEO, and marketing automation. The role offers a salary of $40,000–$50,000 USD per year, along with benefits including equity, medical insurance, paid time off, and a distributed work environment.
About Happily
Happily is an event technology company that has been producing live, virtual, and hybrid events for leading organizations since 2012. Leveraging its extensive experience in event production, the company created Arrived, a SaaS platform that simplifies event registration, RSVP management, attendee check-in, and badge printing for professional event organizers.
As Arrived continues to grow, Happily is looking for its first dedicated Product Growth Marketer to help build scalable acquisition and retention strategies while working closely with the product team.
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About the Role
As a Product Growth Marketer, you will work directly with product teams to develop marketing initiatives that increase awareness, user acquisition, activation, and customer retention.
Unlike traditional marketing roles, this position gives you a seat at the product table, allowing customer insights and campaign performance to directly influence future product development.
This is a mid-level individual contributor role with significant ownership and autonomy.
Key Responsibilities
Develop High-Quality Content
You will create content designed to attract and educate event professionals, including:
- Blog articles.
- Landing pages.
- Email newsletters.
- Social media content.
- Product messaging.
Your focus will be on creating valuable content that drives qualified traffic rather than producing high volumes of material.
Lead SEO Strategy
You will manage SEO activities from end to end by:
- Conducting keyword research.
- Optimizing on-page content.
- Improving off-page visibility.
- Monitoring organic search performance.
- Using tools such as Ahrefs or Semrush.
Strong SEO execution will play a key role in expanding Arrived's organic growth.
Own HubSpot Marketing Automation
A major part of the role involves managing HubSpot, including:
- Lifecycle email campaigns.
- Behavioral automation.
- User onboarding sequences.
- Re-engagement campaigns.
- Workflow automation.
- CRM list management.
You'll create automated experiences that respond to user behavior rather than relying only on scheduled campaigns.
Build Partnership Marketing
You'll identify and collaborate with:
- Event organizers.
- Industry influencers.
- Conference professionals.
- Strategic partners.
- Content creators.
These partnerships will help increase awareness and customer acquisition within the event industry.
Analyze Marketing Performance
You'll measure and optimize growth using metrics such as:
- User signups.
- Product activation.
- Customer retention.
- Organic traffic.
- Campaign performance.
- Conversion rates.
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Insights gathered from analytics will be shared directly with the product team to improve both marketing and the product itself.
Collaborate Across Teams
You'll work closely with product managers, designers, and engineers to ensure customer feedback influences future product improvements and marketing initiatives.
Required Qualifications
Successful candidates should generally have:
- 2–4 years of experience in growth marketing, digital marketing, or content marketing within SaaS or B2B companies.
- Hands-on experience with HubSpot.
- Strong English writing skills.
- Experience using SEO platforms such as Ahrefs or Semrush.
- Ability to work independently in a remote environment.
- Interest in AI tools for marketing automation and content creation.
- Experience managing paid campaigns on Meta and/or Google Ads.
Preferred Qualifications
Candidates with the following experience will have an advantage:
- Influencer marketing.
- Creator partnerships.
- Event technology.
- Hospitality or venue management.
- Product analytics platforms such as PostHog or Mixpanel.
- SaaS product growth.
Compensation and Benefits
Happily offers a competitive benefits package, including:
- Annual salary of $40,000–$50,000 USD.
- Fully remote work.
- Worldwide hiring.
- Distributed and asynchronous team.
- Medical insurance.
- Paid time off.
- 401(k) (where applicable).
- Equity compensation.
- Opportunity to work closely with product leadership.
Career Growth Opportunities
Professionals who succeed in this role can advance into positions such as:
- Senior Growth Marketer.
- Product Marketing Manager.
- Growth Marketing Lead.
- Head of Growth.
- Director of Marketing.
- VP of Growth.
Experience combining product marketing with growth strategy is highly valuable across SaaS, AI, fintech, and technology companies.
Why Join Happily?
Working at Happily gives you the opportunity to:
- Help scale an innovative SaaS platform.
- Work directly with product teams.
- Influence both marketing strategy and product development.
- Gain ownership over growth initiatives.
- Build expertise in SEO, lifecycle marketing, and product-led growth.
- Work remotely with a collaborative global team.
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Master in-demand skills with expert-led courses on Programming, AI, Data Science, Business, Finance, Marketing, Design and thousands more.
🚀 Explore Udemy Courses✔ Learn at your own pace | ✔ Lifetime access | ✔ Certificates of completion
How to Apply
Interested candidates can apply through the official job listing.
Application Link:
Before applying, update your resume to highlight your experience with content marketing, SEO, HubSpot, lifecycle marketing, paid advertising, analytics, and measurable growth results. Including examples of increased traffic, improved conversion rates, or successful automation campaigns can strengthen your application.
Final Thoughts
The Product Growth Marketer position at Happily is an exciting opportunity for marketers who enjoy combining creativity, analytics, and product thinking to drive business growth.
If you have experience in SaaS marketing, SEO, HubSpot automation, and product-led growth, this fully remote role offers the chance to make a significant impact while building your career with an innovative event technology company.
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