Senior Industry Marketing Manager (Remote) at Gong – Lead Revenue Marketing for High-Growth Industries
As B2B software companies continue to adopt artificial intelligence, data-driven marketing has become essential for driving revenue growth and customer acquisition. Organizations need experienced marketing leaders who can create targeted campaigns, accelerate sales pipelines, and position products effectively within key industries.
Gong is hiring a Senior Industry Marketing Manager for a remote position in the United States. This opportunity is ideal for experienced B2B marketers with expertise in demand generation, account-based marketing (ABM), field marketing, and go-to-market (GTM) strategy. In this role, you'll help expand Gong's presence across major industries while working with one of the world's leading Revenue AI companies.
About Gong
Gong is the creator of the Revenue AI Platform, helping sales, marketing, and customer success teams improve performance through artificial intelligence. Its platform captures customer interactions across emails, calls, meetings, and other communication channels, transforming them into actionable insights that help organizations increase revenue and improve customer relationships.
Trusted by more than 5,000 organizations worldwide, Gong serves businesses ranging from fast-growing startups to global enterprises. The company is recognized for its innovative culture, strong employee experience, and commitment to helping revenue teams make smarter business decisions through AI-powered intelligence.
About the Senior Industry Marketing Manager Role
The Senior Industry Marketing Manager will own pipeline creation and revenue acceleration for Gong's Industry Expansion team, with a primary focus on Financial Services, Healthcare, and Manufacturing.
Working closely with the Vice President of Industry Expansion, you'll design and execute integrated marketing strategies that combine demand generation, account-based marketing, content marketing, digital campaigns, and field events. The ultimate goal is to generate qualified pipeline growth while strengthening Gong's position as the leading Revenue AI solution for enterprise customers.
Key Responsibilities
Develop Industry Marketing Strategies
A primary responsibility is creating marketing programs tailored to specific industries.
Responsibilities include:
- Building industry-focused marketing plans.
- Developing go-to-market strategies.
- Supporting enterprise growth initiatives.
- Aligning campaigns with sales objectives.
- Increasing qualified pipeline.
These initiatives help drive measurable business growth.
Execute Demand Generation Campaigns
You'll lead integrated campaigns across multiple channels by:
- Launching digital marketing campaigns.
- Supporting field marketing events.
- Managing account-based marketing initiatives.
- Developing lead generation programs.
- Optimizing campaign performance.
Effective execution ensures consistent pipeline creation across target industries.
Collaborate with Sales Leadership
Success in this role depends on close collaboration with:
- Sales teams.
- Product Marketing.
- Customer Marketing.
- Revenue Operations.
- Executive leadership.
Working together helps align marketing investments with business objectives.
Analyze Market Trends
The successful candidate will continuously evaluate industry developments by:
- Monitoring competitors.
- Researching customer needs.
- Identifying market opportunities.
- Measuring campaign performance.
- Refining marketing strategies.
Data-driven decisions improve campaign effectiveness and return on investment.
Drive Revenue Growth
Marketing success will be measured through:
- Pipeline creation.
- Customer engagement.
- Marketing-influenced revenue.
- Campaign performance.
- Sales alignment.
The role has a direct impact on Gong's continued growth across strategic industries.
Required Qualifications
Candidates should generally possess:
- Around 10 years of B2B marketing experience.
- Expertise in demand generation.
- Experience with account-based marketing (ABM).
- Strong go-to-market strategy skills.
- Enterprise SaaS marketing experience.
- Excellent communication and presentation abilities.
- Strong analytical and project management skills.
- Experience collaborating with executive stakeholders.
Preferred Skills
Applicants with the following experience may have a competitive advantage:
- Enterprise software marketing.
- Financial Services, Healthcare, or Manufacturing industry knowledge.
- Revenue marketing.
- Pipeline generation.
- Marketing analytics.
- Campaign management.
- Product positioning.
- Cross-functional leadership.
Experience marketing AI or SaaS products is especially valuable.
Salary and Benefits
Gong offers a competitive compensation package for this senior position.
Benefits include:
- Annual salary ranging from $134,000 to $210,000 USD, depending on experience and location.
- Equity opportunities.
- Medical, dental, and vision insurance.
- Flexible vacation policy.
- Mental health and wellbeing benefits.
- Education and learning stipend.
- Paid parental leave.
- Quarterly company recharge days.
- Work-from-home stipend.
- 401(k) retirement plan.
Career Growth Opportunities
Professionals who excel in this position may advance into roles such as:
- Director of Industry Marketing.
- Senior Director of Marketing.
- Vice President of Marketing.
- Head of Demand Generation.
- Chief Marketing Officer.
- Revenue Marketing Executive.
Experience with AI-powered enterprise software is highly sought after across the technology industry.
Why This Opportunity Stands Out
Artificial intelligence is transforming how organizations generate revenue, and Gong is leading that transformation.
Joining Gong gives you the opportunity to:
- Shape marketing strategy for major industries.
- Work with cutting-edge AI technology.
- Partner with experienced sales and marketing leaders.
- Influence enterprise revenue growth.
- Build your career at one of the fastest-growing SaaS companies.
For experienced B2B marketers, this role combines strategic leadership with measurable business impact.
How to Apply
Application Link:
Comments
Post a Comment