Product Lead, Agentic Ads Platform at Hightouch (Remote) | AI Product Management Career
Artificial intelligence is transforming digital advertising at an unprecedented pace. Enterprise marketing teams are moving beyond isolated AI tools toward autonomous systems capable of planning campaigns, generating creative assets, launching advertisements, and continuously optimizing performance. As this new era of agentic AI unfolds, product leaders who can combine technical expertise with customer insight are becoming some of the most sought-after professionals in the technology industry.
Hightouch is hiring a Product Lead, Agentic Ads Platform for a full-time remote position. This is an outstanding opportunity for experienced product managers with backgrounds in AI, B2B SaaS, advertising technology, or marketing platforms who want to shape the future of enterprise AI marketing.
About Hightouch
Hightouch is an Agentic Marketing Platform powered by its industry-leading Composable Customer Data Platform (CDP). The company enables marketing teams to build, launch, and optimize campaigns using AI agents that understand customer data, brand guidelines, creative assets, and performance history.
Founded in 2019 and headquartered in San Francisco, Hightouch serves more than 1,000 organizations, including globally recognized brands such as Domino's, Spotify, Grammarly, Ramp, Chime, and Whoop. The company has been recognized as a leader in customer data platforms while continuing to expand its AI-powered marketing capabilities.
About the Role
As Product Lead, Agentic Ads Platform, you'll own one of Hightouch's most strategic AI products. The platform already enables enterprise customers to generate advertising creatives using AI, and your mission will be to evolve it into a complete end-to-end advertising workflow that handles research, creative generation, campaign execution, optimization, and performance analysis.
You'll work directly with engineering, design, sales, customer success, and executive leadership to define product strategy, prioritize features, and deliver innovative AI capabilities for enterprise marketers.
Key Responsibilities
Define Product Strategy
Your primary responsibilities include:
- Developing the long-term product vision.
- Building and prioritizing the product roadmap.
- Aligning product development with business objectives.
- Identifying market opportunities.
- Driving revenue-focused product decisions.
Lead Customer Discovery
You'll work closely with enterprise customers by:
- Conducting customer interviews.
- Understanding marketing workflows.
- Identifying pain points.
- Gathering product feedback.
- Validating new feature ideas.
Customer insights will directly influence product direction.
Build AI-Powered Advertising Products
You'll help develop capabilities such as:
- AI-generated advertising creatives.
- Multi-model content generation.
- Automated campaign management.
- Brand-aware content creation.
- Intelligent marketing workflows.
The goal is to reduce campaign execution time from weeks to hours while maintaining enterprise-quality output.
Collaborate Across Teams
You'll partner with:
- Software engineers.
- Product designers.
- Marketing teams.
- Customer Success.
- Enterprise sales.
- Executive leadership.
Strong cross-functional collaboration is essential to deliver successful product launches.
Drive Product Execution
Additional responsibilities include:
- Managing feature development.
- Prioritizing engineering work.
- Monitoring product adoption.
- Measuring product success.
- Supporting go-to-market initiatives.
Required Qualifications
Successful candidates should generally possess:
- Extensive experience in Product Management.
- Proven success building B2B SaaS products.
- Experience taking products from zero to one.
- Strong technical understanding of AI technologies.
- Excellent customer discovery skills.
- Outstanding communication and leadership abilities.
- Ability to work independently within a remote-first organization.
Preferred Skills
Candidates with the following experience will have a competitive advantage:
- Artificial Intelligence.
- Large Language Models (LLMs).
- Marketing technology (MarTech).
- Advertising technology (AdTech).
- Enterprise SaaS.
- APIs.
- Product analytics.
- Customer Data Platforms.
- Performance marketing.
- Generative AI.
Experience working with enterprise marketing platforms or AI-powered software products is especially valuable.
Why Join Hightouch?
Hightouch offers an opportunity to work on one of the most exciting applications of AI in marketing. Benefits include:
- Fully remote work environment.
- Opportunity to build cutting-edge AI products.
- Collaboration with world-class engineers and product leaders.
- High-impact work serving enterprise customers.
- Professional growth within a rapidly expanding technology company.
- Exposure to modern AI, cloud data, and marketing technologies.
Career Growth Opportunities
Professionals who excel in this role may progress into positions such as:
- Director of Product Management.
- VP of Product.
- Chief Product Officer.
- Head of AI Products.
- General Manager.
- Startup Founder or Advisor.
Experience leading AI-native enterprise products is becoming increasingly valuable across SaaS, cloud computing, advertising technology, and generative AI companies.
Why This Opportunity Stands Out
This role combines three of today's fastest-growing technology areas:
- Artificial Intelligence.
- Enterprise SaaS.
- Digital Advertising.
Rather than improving a single feature, you'll help redefine how enterprise marketing teams operate by building intelligent systems capable of executing entire advertising workflows autonomously. This makes the role particularly attractive for product leaders interested in AI innovation and long-term industry impact.
How to Apply
Interested candidates can apply through Hightouch's official careers portal.
Application Link:
Before applying, update your resume to emphasize your product leadership experience, AI or SaaS product launches, customer discovery work, roadmap ownership, cross-functional collaboration, and measurable business outcomes. Demonstrating experience with enterprise software, marketing technology, or AI products will significantly strengthen your application.
Final Thoughts
The Product Lead, Agentic Ads Platform role at Hightouch is an exceptional opportunity for experienced product managers looking to lead one of the next generation of AI-powered enterprise platforms.
If you're passionate about artificial intelligence, product strategy, customer discovery, and building innovative software used by leading global brands, this remote position offers outstanding career growth and the opportunity to shape the future of digital advertising.
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