Remote Product Marketing Manager (eCommerce) at GetResponse – Full Job Details, Requirements, Responsibilities, and Application Guide
GetResponse is currently hiring a Product Marketing Manager (eCommerce) for a fully remote position. This is a high-impact opportunity for marketing professionals who want to work with a global SaaS company while driving product growth in the eCommerce space.
If you have experience in product marketing, digital strategy, and eCommerce, this role offers a strong career path with international exposure and remote flexibility.
About GetResponse
GetResponse is a global marketing platform that provides tools for:
- Email marketing
- Marketing automation
- Sales funnels
- Landing pages
- eCommerce solutions
The company serves businesses worldwide, helping them grow through digital marketing and automation technologies.
With a strong presence in the SaaS (Software as a Service) space, GetResponse is known for innovation and user-focused solutions.
Job Overview: Product Marketing Manager (eCommerce)
The Product Marketing Manager (eCommerce) is responsible for driving the go-to-market strategy, positioning, and growth of eCommerce-related products.
This role bridges the gap between product development, marketing, and sales teams.
Job Type
- Fully Remote
- International role (open to global applicants, including Africans)
Job Purpose
The primary objective of the role is to:
- Develop product marketing strategies
- Position eCommerce solutions effectively
- Drive customer acquisition and retention
- Support product launches
- Align marketing with product goals
Key Responsibilities
The Product Marketing Manager will perform a variety of strategic and execution-focused tasks:
1. Product Positioning and Messaging
- Define product value propositions
- Develop clear messaging frameworks
- Align messaging with customer needs
- Differentiate products from competitors
2. Go-to-Market Strategy
- Plan and execute product launches
- Develop marketing campaigns
- Coordinate cross-functional teams
- Monitor campaign performance
3. Market Research and Insights
- Conduct competitor analysis
- Identify market trends in eCommerce
- Understand customer behavior
- Use data to refine strategies
4. Content and Campaign Development
- Create marketing content and assets
- Support campaigns across channels
- Collaborate with content teams
- Ensure consistency in brand messaging
5. Sales Enablement
- Provide tools and materials for sales teams
- Develop product documentation
- Train internal teams on product positioning
- Support customer acquisition efforts
6. Performance Analysis
- Track marketing metrics and KPIs
- Analyze campaign results
- Optimize strategies based on data
- Improve conversion rates
7. Collaboration Across Teams
- Work closely with product managers
- Align with engineering and UX teams
- Coordinate with sales and customer success
- Ensure smooth product-market alignment
Required Qualifications
To be eligible for this role, applicants should have:
- Bachelor’s degree in:
- Marketing
- Business
- Communications
- Or related field
Advanced degrees are a plus but not always required.
Required Experience
Applicants should have:
- Proven experience in:
- Product marketing
- Digital marketing
- eCommerce marketing
- Experience in SaaS or tech companies (preferred)
- Experience launching and scaling products
Required Skills and Competencies
The ideal candidate should demonstrate:
Marketing Skills
- Product positioning
- Campaign strategy
- Customer segmentation
- Funnel optimization
Technical Skills
- Understanding of SaaS products
- Knowledge of eCommerce platforms
- Familiarity with analytics tools
Analytical Skills
- Data interpretation
- Performance tracking
- ROI analysis
Soft Skills
- Communication and storytelling
- Collaboration and teamwork
- Creativity and innovation
- Strategic thinking
Work Environment
The role involves:
- Fully remote work
- Collaboration with global teams
- Flexible working hours
- Fast-paced digital environment
Candidates must be self-driven and disciplined.
Can Africans Apply?
Yes. This is a fully remote global role, meaning applicants from Africa, including Nigeria, can apply if they meet the requirements.
This makes it a strong opportunity for African professionals seeking international remote jobs.
Why This Role Is Important
The Product Marketing Manager plays a critical role in:
- Driving product growth
- Improving customer acquisition
- Enhancing brand positioning
- Increasing revenue
Without effective product marketing, even great products struggle to succeed in competitive markets.
Who Should Apply?
This opportunity is ideal for:
- Product marketers
- Digital marketing professionals
- eCommerce specialists
- SaaS marketing experts
- Growth marketers
If you enjoy strategy, analytics, and creative marketing, this role is a strong fit.
How to Apply
Interested candidates should apply through the official job page:
👉 https://remoteok.com/remote-jobs/remote-product-marketing-manager-ecommerce-getresponse-1130907
Make sure to submit:
- Updated CV
- Cover letter
- Portfolio or case studies (if available)
Application Tips
To improve your chances:
- Highlight product marketing achievements
- Show measurable results (e.g., growth metrics)
- Demonstrate eCommerce experience
- Include campaign examples
- Tailor your CV to the role
Career Benefits
Working with GetResponse offers:
- Remote work flexibility
- International exposure
- Career growth in SaaS marketing
- Opportunity to work with global teams
- Competitive compensation (varies by experience)
Final Thoughts
The Product Marketing Manager (eCommerce) role at GetResponse is an excellent opportunity for marketing professionals looking to advance their careers in the global tech space.
It offers the flexibility of remote work, exposure to international markets, and the chance to drive impactful product strategies.
If you have the skills and experience required, this opportunity is worth applying for.
Take the next step and apply today.
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